A mainstay winner in ASME/Lianhe Zaobao's Singapore Prestige Brand Awards (SPBA) since 2009 in the Established Brand category, CAD-IT went one better this year by bagging wins in two categories - the Established Brand category as well as the CIMB Regional Brand category. This is CAD-IT's fourth consecutive win in the Established Brand category, confirming CAD-IT's quality as a well-developed and well-managed Singapore brand. As a result, CAD-IT was suitably honoured as one of SPBA's "Hall-of-Fame" recipients, receiving a special plague from the award Guest-of-Honour, Deputy Prime Minister Mr Teo Chee Hean.
With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors.
Having established itself as a prestigious branding Award that local brand owners strive to attain, SPBA remains as an effective platform for companies which aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.
SPBA comprises five main Award Categories to meet the demands of the market, namely SPBA - Promising Brands, SPBA - Established Brands, SPBA - Heritage Brands, SPBA - CIMB Regional Brands and SPBA - Special Merit.
For each Award Category, an Overall Winner was chosen, with the exception of SPBA - Special Merit.
A SPBA - Most Popular Brand Winner was also be selected via public voting for each Award Category with the exception of SPBA - Special Merit.
The Awards Ceremony was held on 14 December 2012 at the Ritz Carlton ballroom.